The 1975’s “Love It If We Made It” video– intercut with scenes of war, cops cruelty, and popular culture– is as gripping and evocative as the tune itself.
Another month, another staggeringly gorgeous video from The 1975.
In late August, the Manchester pop group enjoyed youth– or maybe more properly, the youthfulness of their fans– for the warm and fantastic “TOOTIMETOOTIMETOOTIME” visual. Now, band leader Matty Healy is back in an Adam Powell-directed video, this time ceding control of the aesthetic to shimmering, powerful sloganeering of the song’s lyrics.
And as they explore anti-Black police cruelty, the opioid epidemic, President Trump’s tricky history with sexual misconduct, and more, it’s only fitting to let those scenes promote themselves.